HI THERE, I'M
Jalesa Campbell
Experienced Digital Content Editor
Jalesa Campbell
M.A. in Communications
B.A. in English
About Me
I am a skilled digital content creator. I have 6+ years of experience in creating digital content with 3+ years of experience working for publishing companies.
Most recently, I created social media content for two home brands, The Spruce and MyDomaine, across Instagram, TikTok, Pinterest, and Facebook.
Feel free to browse my site to see some of my work.
Education
WHAT I’VE LEARNED
2017 – 2019
Queens University of Charlotte – Charlotte, NC
Master of Arts; Communications
GPA: 3.8/4.0
2010 – 2014
Claflin University – Orangeburg, SC
Bachelor of Arts; English - Literature Concentration
GPA: 3.9/4.0 - Summa Cum Laude
April 2024 - Present
Insurance/Front Desk Specialist
Dec. 2024 - Feb. 2024
TalentBridge | CareMetx, Reimbursement Specialist
Oct. 2023 - Dec. 2024
Hobby Lobby, Retail Associate
May 2023 - Jun. 2024
Bath & Body Works, Sales Associate
Sep. 2021 - Oct. 2022
Dotdash Meredith, Associate Social Media Editor for
The Spruce and MyDomaine
Apr. 2021 - Sep. 2021
Workforce Logiq, Pinterest Editor for The Spruce and MyDomaine
Jan. 2019 - Mar. 2021
Red Ventures, Associate Copywriter
Jan. 2019
Pinckney Marketing / The Creative Group, Editor
Aug. 2018 – Dec. 2018
TalentBridge / Belk, Jr. Copywriter
Feb. 2018 – July 2018
American Red Cross Blood Services, Service Agent 1
Jan. 2016 – Jan. 2018
York Technical College, Adjunct English Instructor
Jul. 2015 – Nov. 2017
Generalist, TimeTap
Experience
WHERE I’VE WORKED
Work Samples & Projects
As an Associate Social Media Editor for The Spruce and MyDomaine at Dotdash Meredith, I created and published content across Instagram, TikTok, Pinterest, and Facebook. You can visit the brands' social profiles to see some of my work.
The Spruce
MyDomaine
Highlights:
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Create content for and lead social promotion for several of MyDomaine's digital issues, as well as The Spruce's first digital issue
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MyDomaine won a Folio Ozzie (2022) for its digital issues and received 2 Folio Eddie honorable mentions (2022)
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The Spruce won a Telly Award (2022) for its Design in Reel Time series
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Manage social promotion for a major sales tentpole with outstanding performance
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Had 40+ Instagram reels across The Spruce and MyDomaine to garner 100K+ views (UGC, brand-owned, and influencer-created)
Other initiatives that I contributed to:
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Sales tentpoles
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Digital issue social promotion
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Social media franchise series
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Influencer outreach
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Franchise video editing for social promotion
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Special projects
Examples of My Work and Projects I've Contributed To
The Spruce - TikTok Videos I've Shared:
The Spruce - Instagram Reels I've Shared:
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Have a Planter Without a Drainage Hole? (Edited video and added graphics on Instagram)
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How to Style a Lively & Inviting Balcony - Design in Reel Time (Added graphics on Instagram)
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Say Goodbye to Pesky Fruit Flies With This Easy Solution (Added graphics on Instagram)
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Plant Care Essentials for When You're Going on Vacation (Added graphics on Instagram)
The Spruce - Pinterest Idea Pins:
MyDomaine- Pinterest Idea Pins:
MyDomaine - Instagram Reels I've Shared:
MyDomaine - Home Trends Article:
As an Associate Copywriter for Red Ventures, I produced digital content for Safety.com. I assisted in the content planning, strategy, editing, and production processes for the Safety.com brand. Additional brands and projects that I assisted with included Allconnect.com, MillionMileSecrets.com, TheSimpleDollar.com, and Reviews.com.
Below are several places I was featured online on behalf of Safety.com as well as additional pages I've written or have contributed to.
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As a member of Belk's Copy Team in the E-Commerce Department, I wrote and edited copy according to the company's style guidelines for Belk.com. These are the departments that I was responsible for: Women's Curvy, Young Contemporary, Intimates, Sleepwear, Swim, Activewear, and Men's.
Below are some examples of copy that I have written for a variety of products:
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As a student in Queens University's Online Masters in Communication program, I earned 36 credit hours and learned about communication theory, branding, ethics, networking, and more. For my master's thesis, I studied Millennials and proposed strategies that several brands could use to better connect with Millennials as consumers. I recommended experiential marketing opportunities for Healthline.com, BestColleges.com, Bustle.com, and Refinery29.com.
You can review my master's thesis, a strategic communications plan for Campbell & Co. Creative LLC, and video presentations that I created for several courses.
All Videos
All Videos
COM 610 - Lessons in Branding & Consistency
Vlog 2 Article Summary Feb 2018
Who Will You Try to Resuscitate - A Presentation on Care
As a Generalist with TimeTap, I published weekly blog posts about our appointment scheduling application and productivity. I also scheduled social media posts, interacted with our followers, and assisted our users. Important with this role was using SEO (search engine optimization) for keywords to use in our posts; for this, I used the Google Keyword Tool and SEMRush. RiteTag was also a source for finding popular and trending hashtags to boost our online visibility.
Below are several examples of social media and blog posts that I published:
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Interests
OUT OF OFFICE
Spending time with family and friends
Shopping
