HI THERE, MY NAME IS
Jalesa Campbell
Welcome to My Portfolio Website
Jalesa Campbell
M.A. in Communications
B.A. in English
About Me
Hi! My name is Jalesa, and welcome to my portfolio website. I am a creative person at heart who is skilled at writing, editing, content strategy, and designing digital graphics.
I am a multitalented professional who works well independently and with teammates. I enjoy tracking trends, pitching ideas, coming up with strategies, and putting those strategies to the test.
I also love a good laugh =) caring for others and spending time with my family and friends. Feel free to browse some of my best work and accomplishments below.
July 2024 - Present
Prosthetic & Orthotic Institute: A Hanger Clinic Company,
Office Administrator II
April 2024 - July 2024
Prosthetic & Orthotic Institute, Insurance/Front Desk Specialist
Dec. 2024 - Feb. 2024
TalentBridge | CareMetx, Reimbursement Specialist
Oct. 2023 - Dec. 2024
Hobby Lobby, Retail Associate
May 2023 - Jun. 2024
Bath & Body Works, Sales Associate
Sep. 2021 - Oct. 2022
Dotdash Meredith, Associate Social Media Editor for
The Spruce and MyDomaine
Apr. 2021 - Sep. 2021
Workforce Logiq | Dotdash, Pinterest Editor for The Spruce and MyDomaine
Experience
WHERE I’VE WORKED
Jan. 2019 - Mar. 2021
Red Ventures, Associate Copywriter
Jan. 2019
Pinckney Marketing / The Creative Group, Editor
Aug. 2018 – Dec. 2018
TalentBridge / Belk, Jr. Copywriter
Feb. 2018 – July 2018
American Red Cross Blood Services, Service Agent 1
Education
WHAT I’VE LEARNED
2017 – 2019
Queens University of Charlotte – Charlotte, NC
Master of Arts; Communications
GPA: 3.8/4.0
2010 – 2014
Claflin University – Orangeburg, SC
Bachelor of Arts; English - Literature Concentration
GPA: 3.9/4.0 - Summa Cum Laude
Jan. 2016 – Jan. 2018
York Technical College, Adjunct English Instructor
Jul. 2015 – Nov. 2017
Generalist, TimeTap
Work Samples & Projects
As an Associate Social Media Editor for The Spruce and MyDomaine at Dotdash Meredith, I created and published content across Instagram, TikTok, Pinterest, and Facebook. You can visit the brands' social profiles to see some of my work.
The Spruce
MyDomaine
Highlights:
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Create content for and lead social promotion for several of MyDomaine's digital issues, as well as The Spruce's first digital issue
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MyDomaine won a Folio Ozzie (2022) for its digital issues and received 2 Folio Eddie honorable mentions (2022)
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The Spruce won a Telly Award (2022) for its Design in Reel Time series
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Manage social promotion for a major sales tentpole with outstanding performance
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Had 40+ Instagram reels across The Spruce and MyDomaine to garner 100K+ views (UGC, brand-owned, and influencer-created)
Other initiatives that I contributed to:
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Sales tentpoles
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Digital issue social promotion
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Social media franchise series
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Influencer outreach
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Franchise video editing for social promotion
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Special projects
Examples of My Work and Projects I've Contributed To
The Spruce - TikTok Videos I've Shared:
The Spruce - Instagram Reels I've Shared:
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Have a Planter Without a Drainage Hole? (Edited video and added graphics on Instagram)
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How to Style a Lively & Inviting Balcony - Design in Reel Time (Added graphics on Instagram)
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Say Goodbye to Pesky Fruit Flies With This Easy Solution (Added graphics on Instagram)
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Plant Care Essentials for When You're Going on Vacation (Added graphics on Instagram)
The Spruce - Pinterest Idea Pins:
MyDomaine- Pinterest Idea Pins:
MyDomaine - Instagram Reels I've Shared:
MyDomaine - Home Trends Article:
As an Associate Copywriter for Red Ventures, I produced digital content for Safety.com. I assisted in the content planning, strategy, editing, and production processes for the Safety.com brand. Additional brands and projects that I assisted with included Allconnect.com, MillionMileSecrets.com, TheSimpleDollar.com, and Reviews.com.
Below are several places I was featured online on behalf of Safety.com as well as additional pages I've written or have contributed to.
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As a member of Belk's Copy Team in the E-Commerce Department, I wrote and edited copy according to the company's style guidelines for Belk.com. These are the departments that I was responsible for: Women's Curvy, Young Contemporary, Intimates, Sleepwear, Swim, Activewear, and Men's.
Below are some examples of copy that I have written for a variety of products:
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As a student in Queens University's Online Masters in Communication program, I earned 36 credit hours and learned about communication theory, branding, ethics, networking, and more. For my master's thesis, I studied Millennials and proposed strategies that several brands could use to better connect with Millennials as consumers. I recommended experiential marketing opportunities for Healthline.com, BestColleges.com, Bustle.com, and Refinery29.com.
You can review my master's thesis, a strategic communications plan for Campbell & Co. Creative LLC, and video presentations that I created for several courses.
All Videos
All Videos
COM 610 - Lessons in Branding & Consistency
Vlog 2 Article Summary Feb 2018
Who Will You Try to Resuscitate - A Presentation on Care
As a Generalist with TimeTap, I published weekly blog posts about our appointment scheduling application and productivity. I also scheduled social media posts, interacted with our followers, and assisted our users. Important with this role was using SEO (search engine optimization) for keywords to use in our posts; for this, I used the Google Keyword Tool and SEMRush. RiteTag was also a source for finding popular and trending hashtags to boost our online visibility.
Below are several examples of social media and blog posts that I published:
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Interests
OUT OF OFFICE
Spending time with family and friends
Shopping
